Radio microphone and headphones

"How to do DIY radio promotion." - Rachel Strassberger

We have launched WARM Talks, our virtual conversation series with diverse people from the music industry. In around 45 minutes, we cover topics related to radio, promotion, data, etc. 

We believe that an online event is the perfect opportunity for breaking down boundaries and allow everyone around the world interested in the industry to learn, broaden their knowledge and get interesting insights. We utilise our platform to ensure an interactive experience. This way you can get to know our guests and ask questions.

Our first WARM talk featured Rachel Strassberger and Jesper Skibsby. They discussed how to do DIY radio promotion. You can access this exciting session by watching the video below.

Get to know the participants

Our host: Jesper Skibsby

Jesper is the CEO and founder of WARM and part of the board in MusicDNA. Previously, Jesper has represented MusicDNA in Scandinavia. From 2016-2019 he was part of the board in DUP (association for independent record labels in Denmark). Jesper has worked in the music industry for 6 years - establishing indie companies like Fandango Music, We Make Noise and Kassiopeia Kollektive.

Our guest: Rachel Strassberger

Rachel has 15+ years of experience in the music and entertainment sector. Her experience ranges from artist management, bookings, event and project management, record label and legal affairs, to everything in between. With her 360 degree understanding of the music industry, Rachel created a music consulting company, Strassberger, that works to create momentum behind clients’ music and brand worldwide.Through innovative methods of collecting and analysing data, Strassberger monitors music market stats in real-time to create and capitalise on opportunities.

Learn more about Rachel here.

What is WARM?

WARM is the first large-scale airplay monitor, built solely for the purpose of giving transparency to music entrepreneurs. By using the WARM platform and app, independent musicians, songwriters and producers can monitor in real-time any song that is played on radio stations worldwide. Currently, we are monitoring more than 29,000 radio stations in more than 130 countries. This is by far the biggest and widest radio monitoring service on the market.


To find out how to get radio airplay in Germany, click here.

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