Lil Nas X's 'Old Time Road' radio success
Last week, American artist Lil Nas X’s monster hit ‘Old Town Road’ was knocked from the number one spot on the 'Billboard Hot 100' chart after an impressive and record-breaking 19 weeks at the top. The 'country trap' song is still massive on streaming services, but how has it performed on global radio? We decided to investigate.
From radio plays to events
Ever wondered if you could do more with your radio airplay data than collect your artists’ royalties? Well, it’s true! Radio airplay can be a valuable ally when planning events and concerts for your artists for example. Let’s take a closer look at Dua Lipa’s Future Nostalgia tour to better understand how her radio airplay information could have been key for her label and manager to decide where to take her on tour.
"Offer exclusivity to a PR agency" - Matt Caldwell PR
Matt Caldwell PR is one of the UK's leading PR-agencies for electronic music. Since 2012, they've successfully worked with everything from chart-topping DJs and producers to up and coming talent fresh out of the bedroom. MCPR's modern approach reflects today's complex digital landscape and unlike many other agencies, they also offer artists support in areas such as booking and management...
How much is a radio airplay worth?
It is a great question, and actually not very easy to answer. The economic value of a radio airplay varies a lot, depending on the size and type of the radio station as well as the country. In this article I’m going to try and give you a bit more perspective on the value of radio, both from an economical and data point of view.
How to make the most of WARM
From record labels to managers, from radio promoters to artists, all kinds of music industry players value WARM’s accurate radio airplay data. May it be to maximise the profitability of their releases, identify new markets for their artists, monetise their business, or take control of their career, each persona has their own reason to sign up to WARM but doesn’t always know of the platform’s full potential. So let’s take a quick look at the different kinds of benefits you can unlock with WARM.
Maximise the potential of every release with radio airplay data
Today’s music industry is ruled by data. But when it comes to radio airplay data, it is very difficult to find a reliable long-term solution. Radio monitoring services are either too expensive, too time-consuming, provide inaccurate data, or have limited market coverage. Well, it so happens that there is a user-friendly platform that solves all these problems: WARM [World Airplay Radio Monitor].
Dissecting the radio charts 2021 vs. 2020 by sex
The 2021 radio charts are out so I wanted to take a look at Europe and the USA’s Top 50 to see the evolution of the number of female/male acts compared to 2020.
Top 100 songs played on the radio in the UK in 2021
2022 has begun and we’re already nostalgic about 2021, so we took a look back at the Top 100 songs which got the most radio airplay during last year in the UK. Based on the +29,000 radio stations WARM monitors, here is what we discovered.
Intelligent radio promotion for indies
Maybe you are thinking, my music is not for radio, thus it makes no sense to invest in promoting it to radio. Maybe you are thinking that radio promotion is only affordable and possible for major labels, or that only commercial music is played on the radio? In that case, you couldn’t be more wrong.
Plan sell-out tours with radio airplay
Singer-songwriter, global superstar, award-winning artist… Ed Sheeran has made his mark in the music industry. Since his first album in 2011, he's become a renowned artist people rush to go and see play live. But he started like all musicians, performing in small clubs and bars. So what happened between now and then? Join us as we take a deep dive into Sheeran’s radio airplay to try and shed some light on how he became the artist with the highest-grossing concert tour of all time!
Music industry trends: what to expect in 2022
Who could’ve predicted that data would become an integral component of a creative industry worth more than 23 billion dollars? From major labels to indie artists, from managers to radio promoters, over 94% of music professionals use insights on a weekly basis. But what will happen next? What can we expect for data in the music industry in 2022?
DaBaby: consequences of controversial behavior
Actions have consequences, and even more so for artists in the public eye. May it be online or offline, personal behavior has a direct impact on an artist’s career, including their relationship with - and the way they are perceived by - brands, festivals, artists, fans, and media, such as radio. With this in mind, we took a deeper look into DaBaby’s radio performance and how it has been affected by his various controversial behaviors throughout 2021.
A&R Worldwide: Global artist discovery and development
A&R Worldwide is a globally respected, independent, forward-thinking, all-encompassing platform, specialising in artist discovery and development. They have helped secure thousands of label, publishing and sync-deals for artists prior to their US or international success.
The relevance of College radios
Ever heard of college radios? They are small radio stations operated entirely by university students. This particular format has been around for quite some time and its presence and impact on the music industry are significantly relevant. But what is it that sets college radios apart from commercial radios? Discover all about college radios, what role do they play in the music industry, and how to make them part of your strategy!
"WARM offers a streamlined solution for global radio campaigns." - Your Army
For this new edition of our WARM Story series, we are thrilled to introduce Michael (Mick) Ryan, the Head of US Radio Promotions at Your Army. He shared with us some insightful remarks about the status of radio promotion in the music business as well as a glimpse into their daily work routine. Ryan also elaborated on how the industry does not make their work easy and how the agency makes the most of WARM’s radio monitoring system to overcome such difficulties.
Groover: How to promote your music with success
Thanks to the Groover web platform, artists looking to promote their music can connect with the best blogs, radios, and music professionals looking for emerging talent. On Groover, artists send their music directly to a selection of blogs, radios, playlisters, record labels of their choice, receive guaranteed response and the possibility of gaining coverage, meeting with music professionals and getting insightful feedback.
Michael Ritto becomes WARM’s new Chairman
Danish entrepreneur and investor Michael Ritto becomes the new Chairman of WARM (World Airplay Radio Monitor). Read more about his experience in the music industry and what he's going to bring to WARM.
Spanish music worldwide
Spanish music has had an important presence in the Latin American market for a long time now. Over time, renowned artists such as Alejandro Sanz and Enrique Iglesias have built a strong reputation for the Iberian country in the global music scene. But what does the picture look like nowadays with the upcoming generation of artists [such as Rosalía and C. Tangana] gaining traction worldwide?
Music Industry Essentials #3: Publishers & Collection Societies
Welcome back to our guide on the economics of the music industry! After tackling the world of "Copyrights" (the difference between a Song and a Recording) and mapping out the different kinds of "Royalties", we now dive into the last part of our guide: how to actually get paid your royalties? How they get from Music Publishers & Collection Societies to your bank account!
Aurovine: Blockchain streaming service
Our new friends and collaborators in the music tech industry, Aurovine, provide a blockchain-based platform for streaming music. A place for artists and bands to connect even closer with their listeners.
"WARM has been a real game charger for us.” - Local9
WARM’s founder, Jesper Skibsby, had the pleasure of catching up with Martin Véronneau, the President & CEO of the Canada-based PR agency Local9. They discussed DIY radio promotion, the impact of a song’s language on its radio airplay in Quebec, and how new services (including WARM) have changed and optimized the way PR agencies work nowadays.
Music Industry Essentials #2: Royalties
“Royalties” are the music industry’s currency, yet remain a mysterious term to many... After tackling "Copyrights" in a previous article, we put together an overview of how royalties actually work - we detail the different kinds of royalties, who perceives what, how they are generated, etc.
How to get a song on the radio? Follow these 3 steps
DIY radio promotion. You have great music but don’t know how to get it played on the radio? Here are a few steps you can follow to make that happen!
Drop.Show: Use data to boost your music career
Our friends at Drop.Show has launched a new tool to get an overview of your artist data in order to enhance your career in the music industry. Their services combine ads, SoMe, SEO, email marketing and web design. Read here if you want some tangible tools and advice.
"WARM couldn’t be easier to use." - Listen Up
We recently had the pleasure of chatting with one of our loyal customers, James Marsh, the Head of Specialist Radio & Club Promotions at Listen Up. As a promoter, James utilizes WARM's data in a particular way. James shared with us really interesting insights about his company, how they operate, and how they have incorporated WARM's monitoring system into their daily tasks.
Music Industry Essentials #1: Copyrights
Artists and music professionals at the early stages of their careers don’t always have a clear idea of how they can earn money from their music. That’s why we’ve put together a series of articles that will shed some light on how royalties work, how to find other sources of income, and what your rights are as an author, producer, or performing artist. To kick-start this crash course on the economics of the music industry, let’s focus on one of its pillars: copyright.
Lil Nas X: How to recover from a "one-hit wonder"
Lil Nas X made a name for himself back in 2019 with his single "Old Time Road", featuring country singer Billy Ray Cyrus. The song was so popular that it propelled him to the top of the radio charts around the world! However, with such success comes great responsibility... One-hit wonders can make or destroy an artist's career. Join us as we take a look into what happened to Lil Nas X and his follow-up singles "Panini" and "Montero (Call Me By Your Name)".
"I save myself about 20 hours per week thanks to WARM." - Skyfire
For this new edition of our 'WARM Story' series, we met up with Rick Palin, Managing Director of UK based PR company Skyfire Promotions Ltd. He tells us more about his 14 years (so far) in the music industry, his values and work ethic, and how he uses WARM to optimize his work flow.
Rock Music on the Radio
“Rock is dead” is a well-known saying, but is it really dead? Join us as we take a deep dive into the Radio airplay of iconic Rock bands Foo Fighters, Kings of Leon, and Royal Blood!
"WARM offers clean & reliable data." - Berklee College of Music
For this new ‘WARM Story’ edition, we got to sit down with Alexandre Perrin, professor in music business at Berklee College of Music. He shared with us an overview of his journey in the music industry, what his current work entails, how to make the most of Radio airplay data and what to expect in the future.
Data usage: Future trends in the music industry
Data usage in the music industry, what does this mean? Two weeks ago took place the first edition of Measure of Music, a virtual three-day weekend program to give music industry stakeholders a crash course in music & data. Let’s dive into this trending and promising topic and make the most of it to improve our music careers!
Sharing is caring: more credits, more music!
Data is key in today’s music industry, so why not join forces to make the most of it? At WARM, we are well aware of the difficulties of making a career in this industry, so in the pursuit of democratizing it, we have set up a ‘referral system’ that will help you track more music while giving others the opportunity to do so too. It’s a win-win for all!
TikTok drives Olivia Rodrigo up into the Radio Charts
Indubitably TikTok has become the go-to platform for launching singles to the stratosphere. Now, what’s the story behind Olivia Rodrigo’s hit “drivers license”? Is TikTok alone extending the lifetime value of the song or does radio has anything to do with it?
Future Nostalgia: a successful release by Dua Lipa
Dua Lipa’s second album officially propelled her to the status of international pop star. With stellar reviews, two Grammy nominations, and a cumulated 3 billion streams on DSPs, ‘Future Nostalgia’ is with no doubt a global success! Let’s take a deep dive into what happened for her album on Radio during 2020…
VidsBeats: Create free music videos online
In these unprecedented times for the music industry too, WARM and VidsBeats.com joined forces to support artists and bands from all over the world by offering them the opportunity to create their music videos for free!
USA: Most played songs on the radio in 2020
The songs with the most radio airplay in the United States in 2020. Top 150 airplay chart. A new annual statement from WARM.
Radio vs. Streaming. Most Played Songs In 2020
The most played tracks and artists on the radio stations around the world. How different is the radio chart compared to the biggest streaming service, Spotify?
A compilation of artist & PR agency WARM Stories
Meet Ten Katestraat, Mo-Nitta, Fanny Hulard, and Matt Allen - the first WARM Story featured customers of 2020! Join us as we chat with our customers about their experiences and journey in the music industry.
Christmas: Most played songs on the radio in 2020
It’s that time of the year again, and as usual, the Holiday season is taking over our lives. But what does this festive mood feel like in the midst of 2020 uncertainty?
"WARM is the perfect platform to monitor radio plays globally!" - The Famous Company
We had a chat with Matt Allen of The Famous Company. Read this article to learn some do’s and don’t when you are about to launch your music career.
Women representation on radio
At WARM we are very thrilled to present to you our very first music report focused on radio. By making relevant data available, we aim for a democratized music industry where opportunities are not restricted but open to everyone. Throughout this report we dig into the share women own on radio among representative countries in Europe.
K-pop group BTS breaks YouTube records with their new song “Dynamite”
BTS has become the most viewed group in YouTube history thanks to their latest song “Dynamite” which had over 101 million views during the first 24 hours.
"WARM helped us get our US artist visa!" - Fanny Hulard
Fanny Hulard tells about the challenges she faces as an artist and how her airplay data played a key role in her career even with her relocation to USA and visa process.
'Jerusalema' - famous South African gospel song which has the world dancing
A successful story brought to you by WARM: ‘Jerusalema’ a song recorded by African producer Master KG featuring vocals by songstress Nomcebo.
Promoly: Email promotion made easy
Do you ever promote music over email and wonder if anyone actually plays the music you send them? Promoly is an email promotion platform that provides clarity about your promotional efforts.
"Recommending WARM is only partial, I'm going to go all the way!" - Mo-Nitta
We’re proud to be right by our customers’ side as they progress in their careers and it is our pleasure to share their stories. Discover our second WARM Story from Southern Africa!
"WARM's impressive, fun, and - yes - a bit addictive!” - Ten Katestraat
Keeping an open conversation with our customers is important to us, we want to listen to them and share their stories. Here it goes, our first WARM Story with English singer and songwriter Ten Katestraat!
Music Gateway: Sync, collaboration, promotion & more
For new or independent artists, there is no rule book or guide for what to do. Music Gateway offers great promotion & sync opportunities.
Top 5 ways to promote music during the Covid-19 pandemic
More people are home now than ever before making this the perfect time to push your music to its maximum potential. Here are 5 ways to promote your music during the COVID-19 pandemic.
How to get Radio Airplay in France?
Our fourth WARM talk will feature Dorian Perron and Jesper Skibsby. They are will discuss how to break into the French music industry and how to achieve more airplay on radio stations.
How to get radio airplay in Germany?
Join us for another exciting event and get to know more about Germany’s music industry and how to become a part of it!
"How to do DIY radio promotion." - Rachel Strassberger
Our first WARM talk featured Rachel Strassberger and Jesper Skibsby. They discussed how to do DIY promotion. Get the tips and tricks here.
"How to break as an artist in South Africa." - Daniel Baron
On this exciting session you’ll get to know more about South African’s music industry and how to be part of it!
DIY tips from artist Greg Hayes to get songs played on the radio
Have you ever considered what you can do to become successful with your music? We had a chat with one of our users, Greg Hayes, about what he is doing to promote his indie rock band on global radio!
How to make the most of the Covid lockdown as a musical artist?
In this article we will be sharing inputs on how you as a musician can use these days, with COVID-19 setting the agenda, to exploit the insights airplay data can give you.
"We pitch to the right radios thanks to WARM." - Rachel Strassberger
We met with industry veteran Rachel Strassberger (Head of Strassberger music consultancy). Here’s an insight into how she uses WARM and her radio-related work.
Could Chile be next to ride the Latin music wave?
Chilean artists are getting radio airplay far outside of their home territory. College and community radio in Europe and North America are responsible for much of the support and we take a closer look at what the implications could be.
Love songs see huge spike in Radio Airplay on Valentine’s Day
It’s Valentine’s Day, the most romantic day of the year, and couples everywhere are snuggling up and enjoying each other’s company. Of course, this kind of occasion needs a soundtrack, and as the hopeless romantics we are, we couldn’t help wondering what effect, if any, this special day has on what’s being played on the radio airwaves. Turns out quite a bit!
What does winning an Oscar mean for a song’s afterlife?
We looked into how songs that have historically taken home an Academy Award for ‘Best Original Song’ are performing on radio in the present day.
Turkish Artists Are Tapping Into the Global Radio Market
Radio airplay data shows that Gaye Su Akyol and Jakuzi, two exciting upcoming acts on the Turkish music scene, are tapping into the global radio market. We dive into the numbers.
Which country plays the most Christmas songs on the radio?
Ever wonder if some countries are more ‘Christmassy’ than others when it comes to playing music on the radio? We investigated and there are big differences indeed.
Can Italian rappers break outside of Italy?
Radio airplay worldwide suggests that there is an increasing interest in Italian hip hop music outside of Italy. Urban acts like Fabri Fibra and Dark Polo Gang who rap in Italian are leading the way.
Why do we need new radio airplay charts?
With our new radio airplay charts, WARM CHARTS, we aim to create a more fair, accurate, and transparent chart system that will especially benefit independent and emerging artists.
Will BTS soon have the biggest K-Pop radio hit ever?
The popular boy band now has the most-streamed K-pop song of all time on Spotify and are also the most-streamed Korean artists on Apple Music. But what’s the situation on the radio?
WARM launches College Radio Charts
Welcome to the new extension of WARM Charts, our radio insights website which is free and accessible to all. It’s no secret that historically airplay charts have been reserved only for major artists. But things have changed…
"WARM empowers artists with radio data." - Imogen Heap
Imogen Heap is a singer, composer, record producer, and audio engineer and has worked with artists like Ariana Grande, Taylor Swift, Jeff Beck, deadmau5, etc. The Grammy Award-winning songwriter is known for her ability to mix technology and music. During this interview, Imogen speaks about the importance of keeping track and collecting your data as a musician.
"The secret behind the success of BTS." - Marsha Night
Marsha, co-owner of BTS Radio UK, tells us more about the work she does for BTS and what new artists should do before considering contacting radio promoters.
"How to get music added to streaming playlists." - Mike Warner
Mike Warner, the author of ‘Work Hard Playlist Hard’, gives advice to independent artists about how to get added to playlists on streaming services like Apple Music or Spotify.
"How to break an EDM artist internationally." - Snavs
Rising Danish EDM star Snavs and his manager discuss their strategy to get a well-known and respected name on the international electronic music scene.
"Why your music needs a story." - Lennon Cihak
Journalist Lennon Cihak gives advice on the do's and don'ts for getting your music covered in the media.
"Challenges between music & tech industries." - Matthias Strobel
We had a chat with Matthias Strobel, founder of MusicTech Germany - the world's first and only organized association for music tech companies. Matthias discusses the main challenges between the traditional music industry and the music tech industry.
"Make strategic decisions with WARM." - Association of Independent Music (AIM)
Paul Pacifico, the CEO of the Association of Independent Music (AIM), explains how the availability of radio and streaming data has become a game-changer for independent musicians in just a few short years.
"WARM's radio data is great to emphasise your presence locally." - Musigamy
Today's music business is a fast-moving and highly globalised place. It takes a great deal of effort and knowledge to survive and make money off your music. We asked Philippe Manivet, the President of Music publishing and rights management company Musigamy, a few questions about the importance of publishing and the collecting of data as an independent musician and/or record label.